3/20/2023 0 Comments Google search insights![]() Imagine you can now have one column filled with keywords, the next column with their corresponding landing pages, then maybe the next one with their corresponding countries or devices, and have impressions, clicks, CTR, and positions for each combination. With it, you can do pretty much anything you can do with the web UI, with the added benefit of applying any sort of grouping and/or filtering. in order to get the data you need, which would take a LOT of time (and possible a part of your sanity as well).Īlmost one year ago (and after quite a bit of pressure from webmasters), Google launched the official API for Search Analytics. You have to filter by each keyword, each landing page, each country etc. And this is just one example.īasically, with the Search Analytics UI, you can’t do any sort of grouping on a large scale. You instead need to filter query-by-query (to see their associated landing pages), or page-by-page (to see their associated queries). If you’d like to see a list of all the keywords in Search Analytics and, at the same time, get their corresponding landing pages, you can’t do that. The main problem with the Search Analytics UI is grouping. Sorting out and managing data in the Google Search Console Search Analytics web UI in order to get meaningful insights is often difficult to do, and even the CSV downloads don't make it much easier. As with the guide on how to do competitive analysis in Excel, this one is also focused around a tool that I’ve built to help me get the most of Search Analytics: Search Analytics for Sheets. The scope of this small guide is to give you a few ideas on how to use Search Analytics together with Google Sheets to help you in your SEO work. ![]() Whether it's diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Search Console's Search Search Analytics has been at the core of most SEOs' toolset. The Google Analytics Add-On for Sheets: An IntroĪs an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons.How to Query the Google Search Console API.
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